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POI is a voluntary not for profit organisation.  Founded on 27th March 2013.

POI founder and President Lorinda Jane talks to Scott Poynton ex CEO of The Forest Trust and explains how POI came to be.
Listen to the interview here
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How we help consumers

• Raise awareness and educate about the impacts of unregulated Palm Oil production and how often it is used in every day household products.
• Educate consumers how to identify palm oil content in products and inform consumers about the certification status used in such products.
• Educate about the various palm oil supply chains and the complexity of certification and palm oil usage.
• Find, investigate and expose products that hide palm oil as an ingredient to consumers.
• Campaign for 'truth in labeling for all oils.
• Give consumers the tools to identify palm content and status of palm used.

How we help brands

• Instruct how to check the palm oil certification status they are using from palm oil suppliers and producers.
• Help understand the supply chain options.
• Assist in directing to ethical supply.
• Instruct how to check if the ingredients they are using contain palm content and if they do direct how to source ethically.
• Support brands using ethical supply.

How we help the cause

• We place pressure on brands to use only fully certified palm oil and remove deforestation from their supply chain.
• Regulate palm oil sourcing and production.
• Support conservation efforts.
• Assist NGO's 
• Raise awareness.
• Report brands to the RSPO that make misleading or false claims about certified plam oil usage or breach RSPO guidelines.
• File reports with the ACCC and or Department of Consumer Affairs against brands or ingredient manufacturers who deliberately mislead consumers regarding palm oil content in their products.

Legal Representation

Annette H Kaitinis - Barrister    
akaitinis@vicbar.com.au

Susan Phillips - Corporate Lawyer
sphillips@bwplegal.com.au
Director at Brian Ward & Partners PTY LTD