Palm Oil Investigations values
Transparency & Accountability
Trust & Honesty
Transparency & Accountability
Trust & Honesty
Palm Oil Investigations committee
Lorinda Jane - President
Lorinda Jane founded POI in March 2013 , after seeing a distressing image of a suffering orangutan that was circulating on social media. Learning that the orangutan subsequently died and was linked to palm oil, she created Palm Oil Investigations, which has since become the world's largest palm oil consumer activist movement, with over 200, 000 members on Facebook worldwide.
Lorinda's skills are in community engagement, consumer research and behaviour, PR & publicity, event & venue management, retail marketing, and social media strategies & marketing. With a long and highly regarded history in the Australian music and entertainment industry, she has an excellent understanding of Australian consumers and the drivers and triggers for their behaviour.
She has always thought outside of the box, and took on a different approach to the palm oil crisis by using her skill set to engage a powerful, connected and caring audience that has become a powerhouse of consumer activism and support.
New to the world of conservation NGO's, Lorinda has faced many challenges and learning curves along the way and continues to lead the organisation and team as founder and President.
Scott Poynton - Vice President
Scott Poynton established The Forest Trust as a not-for-profit company in the UK in 1999 and grew the organisation to where it is today with offices in 16 countries and a staff of 260 people. Scott was Founder and CEO until Dec 31st 2015 when he stepped down as CEO.
Scott has strong knowledge in global commodity supply chains, including palm oil and related industries.
Scott gained a Master of Science in Forestry from Oxford University, where he was awarded the prestigious Oxford Forestry Institute’s Jubilee Prize. Over the years he has helped some of the world’s leading companies work to transform their practices for the better.
Scott believes that POI represents a model that has great potential to expand and influence not only palm oil supply chains but other commodity supply chains globally.
Natalie Ong - Secretary
Natalie is a highly experienced and degree-qualified multi-skilled business professional with over 25 years’ experience across strategic operations and corporate services functions in private (Mining, Energy - Utilities, Agribusiness), public and non-profit sectors. Natalie's most recent experience has been in Contracts & Procurement Specialist and Business Analyst roles.
Natalie has cross industry experience in business management, planning and strategy as well as business improvement, in addition to corporate governance in the course of working as a commercial contracts and procurement professional in the private and non-profit sectors.
Natalie is a strategic and creative thinker with a strong business acumen and bias for action, and demonstrated ability to “make things happen”, she is described as a “go-to” person for challenging assignments. Her personal ethos is to make a positive and ethical difference and bring out the best in others.
Katie Liew - Treasurer
Katie has a Bachelor of Commerce degree in Accounting and Business Law double major, whose career has revolved primarily around management accounting in international resource companies. Over time she has developed crucial communication skills and the ability to build strong relationships with stakeholders.
Katie is experienced in accountant surrounds budgeting, forecasting and reporting tasks. Her current full time position is in the financial accounting sector.
Katie is also Treasurer / Director on the Board of the Youth Affairs Council WA, and an active volunteer of Camp Quality; and and to a lesser extent, Red Cross, Ronald McDonald Charity House and the State Emergency Service, as well as numerous other charities and NFP organisations.
Katie is passionate about international aid development, animals, and the environment, and guest writer for 1 Million Women - a movement of women passionate about making a difference to the climate change and environmental issues.
Michelle Nicol - Committee member
Michelle has 15 years experience in online media and communications, and for the last 9 years has worked solely as a digital business strategist, working across integrated digital assets, including social media, websites, apps and emerging technologies. She previously spent 10 years working at a senior level in advertising agencies on a range of highly regulated categories.
Michelle is a highly experienced senior level executive with demonstrated experience in marketing, advertising and audience engagement for corporate, commercial, government and non-profit sectors.
Michelle has worked with local precinct development and urban renewal projects to activate local area marketing and develop social media and content marketing programs for precincts.
As well as being on the POI committee Michelle is an elected board member of Music Victoria, the peak body for the contemporary music industry in Victoria. She is also the Acting Chair of the Women’s Advisory Panel to Music Victoria, and the Chair of the Fitzroy Street Vibrant Villages Partnership Group for the City of Port Phillip.
Michelle has been on the POI committee since incorporation in 2013.
Natalie Sady - Committee member
Natalie has been passionate about the palm oil issue for a number of years, educating everyone in her personal and professional networks about deforestation for palm oil in Borneo and Sumatra, and what we can all do to lessen the environmental impact.
As well as being a highly successful business woman. Natalie has been an extremely successful Melbourne model since the age of 13, having been a favourite on the catwalk, starring in TV commercials, TV presenter, MC, spokesperson, featured in editorial spreads and large advertising campaigns.
This is a cause close to my heart and I am thrilled to be on the board of an organisation that educates consumers and encourages brands to choose sustainable palm oil or other alternatives for their products.
Not only is Natalie a valued POI committee member but she is also an ambassador for Bully Zero Foundation Australia. Natalie gives regular talks at schools for the foundation to help to educate people on the affects of bullying.
Liz McLaughlan - Committee member
Liz is a natural-born net-worker with broad experience in lead generation, sales and account management.
Since 2011 Liz has been Business Development Manager at Pro Bono Australia which is a respected website within the Not for Profit and Charity sector and caters to all business tiers of employment as well as companies engaged in corporate social responsibility and social enterprise, and other ethical endeavors.
Liz has a reputation for smashing her target thresholds and identifying real opportunities for business development. Liz is highly efficient in prioritising and meeting tight timelines and astute at finding opportunities to introduce process improvements.
Liz has advanced expertise in establishing and maintaining strong relationships in business, not-for-profit and government across a range of industries including: Information technology. finance and charities.
Liz has been a huge supporter of Palm Oil Investigations since its inception in 2013.
Product Research Manager - Data entry & FB admin.
Ping Pong super Ranga
FB admin Aust
Website stock and web store manager.
POI UK and USA
Events co-ordinator & FB admin Aust
Seamstress - webstore stock
POI UK and AU
POI Approved brands
Rose Anne Mitchell